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Magento Website SEO Tips and Techniques
Search engine visibility of your Magento Website is a key factor for your website revenue model.
After the website build, most sellers forget the Magento SEO marketing aspect of the website development, that can drive traffic to their website. This article will explain how sellers can manage SEO and drive traffic to their Magento Website.
Magento SEO, plays huge role in your revenue model by increasing site visits, product sales, products awareness and brand awareness. We’ll look at how you can manage your site and achieve SEO goals with little effort.
Magento SEO for Products
First step to optimize your Magento Website is to optimize your Products. You need to optimize each product as one single search engine optimized page.
Let’s take a example product, a Gift Basket for wife with chocolete, wine, flowers and some spa products wrap together as on product. Best approach is you can set up your product name as Gift for Wife – Spa Collection
Most often people will search keywords like “Gift for wife” rather than “Gift Basket for wife“, by setting up your product name relevant to what people will search could increase your changes of landing your page in first page of given search keyword.
You can use keyword search tools to find out the best keywords for your product or articles.
Products Meta Information
Magento deliver meta information section for each of your products, that can be use to optimize the product for search engines.Make sure to give your full attention to these fields and use these fields efficiently.
I’ll use our Gift for wife example to explain each field
Meta Title
Meta title is used by many search engines to display your item in their result title.Use about 60 characters or less to describe your product. But make sure to use your keyword “Gift for wife” inside the title, and use maximum meaningful characters as you can.
For example – “Gift for wife SPA Collection Best Gift for wife in New Zealand”
In this example I’ve use the keyword Gift for wife twice. Do not write your keyword as repeat but use it smart.
Meta Keyword
Todays search engines are not focus on Meta Keywords anymore. You can use this field as what your focus keyword for this page or product. In our example it’s Gift for wife
Meta Description
Use about 120 characters or less to describe your product. But make sure to use your key word “Gift for wife” inside this, and use maximum characters as you can.
For example – “Gift for wife – SPA Collection has it all! A gorgeuse New Zealand Chocolate, Sparkling wine and spa products for your wife and selection of goodies”
In this example I’ve use the keyword Gift for wife once in the description. Use you focus keyword twice if you can but do not repeat the focus keyword.
General Magento Website SEO Tips
Use and keep in mind following tips when you do your SEO for your products in your Magento website.
- One SEO focus keywords per each Item
- Do SEO for each Products
- Be smart when picking up focus keywords
- Use focus keywords relevant to your Magento website
- Think about helping your customer to find your product rather than focusing on heavily in SEO
Use focus keywords relevant to overall Magento SEO
This is important as picking up your focus keywords. If your website is all about Gifts in New Zealand, Then Make sure to use “Gifts” in your products focus keywords as much as you can. Let the Google Know that your store provides best and up-to-date information about gifts related matters.
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